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Zhiyong Yang
 
Associate Professor of Marketing

Dr. Zhiyong Yang is Associate Professor of Marketing in the College of Business at the University of Texas at Arlington. Ph.D., Concordia University
http://wweb.uta.edu/faculty/zyang/


Areas of Expertise/Research
Socio-cultural Influences on Consumer Socialization (Smoking, Drinking, Parenting Style, Peer Influence, Culture, Self-Concept) Technological Influences on Adolescent Consumer Behavior (Music Piracy, Intangibility, Perceived Risk)
Publication
Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche (2012), “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,”Journal of Business Research. Published(Journal Article,Refereed)